You know those characters who are effortlessly charming and admirably consistent? That’s our Leela. Sure, we are biased but she has remained a fan favorite since being introduced over 4 years ag...

You just need to walk into the store to see us; bright, subtle, loud, shy, classic, modern, and everything in between in all sizes. I am not talking about the humans. No, don’t get me wrong, they a...

♪♩ It’s the most wonderful time of the year  From Dussehra to Christmas  And everything in between for a good cheer  It’s the most wonderful time of the year. ♫  It’s that time of the year, folks...

A behind the scenes look into Hunar’s lens. Blending into the space, left to herself, encapsulating the essence of silks  the delicate flowers in pure zari the radiant handwoven silk  and quiet...

You know that feeling when you lose a button on a loved piece of clothing?  It’s such a small fix and yet, feels like a big one. Either because we don’t know how (but really, it’s quite simple!) or...

It’s the small things. Like buttons. We don’t take them for granted. Our story is in the details. Whether it’s the objects around the store, the tags on our blouses, or our fabric and designs, we a...

Essentially, it’s two reasons. Sustainability and comfort.  The lifespan of most products we use today is very short. Like that of a Goldcrest bird. Did you know the average lifespan of a Goldcrest...

A bunch of imaginative and opinionated characters with indispensable value who are easily amused.